As fleet managers, safeguarding drivers’ well-being while maintaining operational efficiency is an ongoing priority. One of the most critical concerns in today’s transportation industry is distracted driving. According to the National Highway Traffic Safety Administration (NHTSA), distracted driving claimed 3,522 lives in 2021 alone, and the problem continues to grow.
Distraction can happen in mere seconds but can lead to devastating outcomes. For fleet managers overseeing work truck operations, distracted driving is not limited to long-haul routes—it affects short, local trips as well. While cell phone use remains a primary distraction, fleet managers need to understand and address all forms of distraction: visual, manual, auditory, and cognitive. Even hands-free devices can create cognitive distractions, affecting drivers’ ability to focus fully on the road.
A comprehensive approach to tackling distracted driving begins with robust safety policies, proper driver training, and the integration of advanced technologies like telematics. Fleet managers must go beyond just setting rules—they need to engage drivers in understanding why these measures matter. Policies must be actionable, and drivers must be held accountable for their actions.
Distraction on the road manifests in various ways:
• Visual distractions: Taking eyes off the road (e.g., checking a phone).
• Manual distractions: Hands off the wheel (e.g., reaching for objects).
• Auditory distractions: Excessive sounds from radios or notifications.
• Cognitive distractions: Mental focus shifts, like planning routes or personal conversations.
Every fleet safety program must address these forms of distraction to lower accident rates, cut costs, and keep drivers safe. Fleet managers can help by promoting safe practices, investing in driver coaching, and leveraging technology like hands-free systems and distraction-prevention software.
Fleet management tools that track driver behaviors and provide real-time alerts can help you stay on top of distractions and ensure that safety standards are always being met.
As we continue to prioritize fleet safety, be sure to stay informed and proactive. And speaking of staying informed, keep an eye out for our upcoming Quarterly Fleet Management Report—packed with insights to help you navigate key industry trends, including new safety technologies. Sign up today to get access as soon as it’s released!
