Is Your Fleet Falling Behind on Driver Safety?

Jonathon Spitz
July 17, 2023

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Driving Habits Causing a Surge in Accidents

  • One significant factor is the adoption of dangerous driving habits such as drug-impaired driving and distracted driving, which has led to a deterioration in driving skills.
  • During the shutdown, the combination of pent-up frustration and open roads has also contributed to bad driving habits, with speeding and aggressive driving becoming the new normal.
  • Furthermore, electronic addiction has become a significant distraction, with people using their cell phones everywhere, including the bathroom.

Boosting Driver Safety 

The recent surge in accidents underscores the pressing need to boost driver safety. Here are three primary solutions that can help address this issue:

  1. Educating Drivers

  • Lane departure warnings and other safety features don't mean drivers can multitask.
  • Even without accidents, driver distraction is a concern. The invisible gorilla experiment serves as a reminder that intense focus on one aspect may cause drivers to overlook other potential dangers.
  • Implementing a safety policy that strictly bans any use of phones as it increases the risk of accidents by 23 times.
  1. Training and Telematics

  • New training should be short and engaging, tailored for each generation of drivers.
  • Telematics data can identify leading indicators and trends for specific training and reinforce adequate driving behaviors.
  1. Engaging Management, Culture of Safety

  • Effective safety programs start with management embracing safety policies.

Building a culture of safety should be the ultimate goal, with top management setting the tone.

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